COOKIE POLICY
Last updated: March 17, 2026
Effective date: March 17, 2026
This Cookie Policy explains how WaiveTheWait Inc. ("WaiveTheWait," "We," "Us," or "Our") uses cookies and similar tracking technologies when You visit our website at www.waivemedical.com (the "Website"). It explains what these technologies are, why we use them, and Your rights to control their use.
This Cookie Policy should be read together with Our Privacy Policy, available at www.waivemedical.com/privacy-policy, and Our Terms of Service, available at www.waivemedical.com/terms-of-service.
1. What Are Cookies?
Cookies are small text files that are placed on Your computer, mobile device, or any other device when You visit a website. They are widely used to make websites work more efficiently, to remember Your preferences, and to provide information to website owners about how their site is being used.
Cookies can be "Session Cookies" or "Persistent Cookies." Session Cookies are deleted automatically when You close Your browser. Persistent Cookies remain on Your device until they expire or You delete them manually.
2. What Other Tracking Technologies Do We Use?
In addition to cookies, We use the following tracking technologies on Our Website:
Web Beacons: Small electronic files embedded in pages or emails that allow Us to count users who have visited those pages or opened an email, and to gather related website statistics.
Browser Local Storage: We use Your browser's local storage to retain certain information across sessions, such as UTM parameters and Google Click IDs (gclid), for up to 30 days. This is not a cookie but functions similarly — it allows Us to attribute Your visit and any subsequent actions to the correct marketing source even if You navigate away and return later.
Pixels and Tags: Small snippets of code placed on Our Website that collect information about how You interact with Our pages, including which pages You visit and what actions You take. These are managed through Google Tag Manager.
3. Why Do We Use Cookies and Tracking Technologies?
We use cookies and tracking technologies for the following purposes:
Essential functionality: To ensure the Website operates correctly and to provide You with the services You request.
Analytics and performance: To understand how visitors use Our Website, which pages are most popular, how long visitors stay, and how they arrived. This helps Us improve Our Website and content.
Marketing and advertising: To measure the effectiveness of Our paid advertising campaigns, attribute demo bookings and form submissions to the correct ad or marketing channel, and optimize Our marketing spend.
Personalization: To remember Your preferences and provide a more consistent experience when You return to Our Website.
4. What Cookies and Tracking Tools Do We Use?
Necessary / Essential Cookies
These cookies are required for the Website to function. They cannot be disabled.
Type: Session Cookies
Administered by: WaiveTheWait
Purpose: Authenticate users, maintain session integrity, and enable core Website functionality. Without these cookies, the Website cannot function properly.
Cookie Preference Cookies
These cookies remember whether You have accepted or declined the use of non-essential cookies.
Type: Persistent Cookies
Administered by: WaiveTheWait
Purpose: Store Your cookie consent preferences so You are not asked again on every visit.
Functionality Cookies
These cookies allow the Website to remember choices You make and provide enhanced features.
Type: Persistent Cookies
Administered by: WaiveTheWait
Purpose: Remember Your preferences such as language settings or display options to provide a more personalized experience.
Analytics and Performance Cookies
These cookies collect information about how visitors use Our Website. All information is aggregated and anonymous.
Google Analytics 4 (GA4)
Provider: Google LLC
Purpose: Collects data about pages visited, time spent on pages, device type, browser type, geographic location, and how You arrived at Our Website including referring URLs and search terms. Used to analyze website performance and improve Our content and marketing.
Data collected: IP address (anonymized), pages visited, session duration, device and browser information, referral source
Retention: Up to 24 months
Opt out: Install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout
Microsoft Clarity
Provider: Microsoft Corporation
Purpose: Collects behavioral analytics data including session recordings, heatmaps, mouse movements, clicks, and scrolling behavior to help Us understand how visitors interact with Our Website.
Data collected: Mouse movements, clicks, scroll depth, pages visited, session recordings
Retention: Up to 13 months
Learn more: clarity.microsoft.com
Advertising and Targeting Cookies
These cookies are used to deliver relevant advertising and measure the effectiveness of Our marketing campaigns.
Google Ads and Google Click ID (gclid)
Provider: Google LLC
Purpose: When You arrive at Our Website via a Google Ad, a Google Click ID (gclid) is captured and stored to attribute Your visit and any subsequent actions (such as booking a demo or submitting a contact form) to the correct Google Ads campaign. Conversion data is shared with Google Ads to measure and optimize Our advertising campaigns.
Data collected: Google Click ID, pages visited, conversion actions completed
Retention: gclid stored in local storage for up to 30 days
Opt out: Visit Google's Ad Settings at adssettings.google.com
Google Tag Manager
Provider: Google LLC
Purpose: Used to manage and deploy marketing, analytics, and tracking tags on Our Website. Google Tag Manager itself does not collect personal data but facilitates the deployment of the tools listed in this policy.
UTM Parameters
When You arrive at Our Website via a marketing campaign — such as a paid advertisement, email, or social media post — UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) may be appended to the URL. These parameters are captured and stored in Your browser's local storage for up to 30 days. They are used solely to attribute Your visit and any subsequent actions to the correct marketing channel or campaign.
Third-Party Scheduling and CRM Tools
When You book a demo or submit a contact form on Our Website, Your information may be processed by the following third-party tools:
Calendly — Used for demo scheduling. When You book a demo through Our Website, Calendly may set its own cookies and collect Your name, email address, booking preferences, and any information You provide during the booking process. Calendly's use of cookies is subject to Calendly's own Cookie Policy.
Attio CRM — When You submit a contact form or book a demo, Your information including name, email address, company name, role, and any associated tracking parameters is stored in Attio to manage Our relationship with You.
Zapier — Used to automate the transfer of data between Our Website forms, Calendly, and Attio. Zapier may process Your contact and booking data as part of these automated workflows.
5. How Long Do Cookies Last?
The retention periods for the cookies and tracking technologies We use are as follows:
Session Cookies: Deleted when You close Your browser
Cookie Preference Cookies: Up to 12 months
Functionality Cookies: Up to 12 months
Google Analytics 4: Up to 24 months
Microsoft Clarity: Up to 13 months
Google Ads / gclid (local storage): Up to 30 days
UTM Parameters (local storage): Up to 30 days
6. Your Cookie Choices and Controls
You have the right to decide whether to accept or reject non-essential cookies. You can exercise Your cookie preferences in the following ways:
Browser Settings: Most browsers allow You to control cookies through their settings. You can set Your browser to refuse all cookies, accept only certain cookies, or notify You when a cookie is being set. Please note that disabling cookies may affect the functionality of Our Website. The following links provide guidance on managing cookies in common browsers:
Google Chrome: support.google.com/chrome/answer/95647
Mozilla Firefox: support.mozilla.org/kb/enable-and-disable-cookies-website-preferences
Apple Safari: support.apple.com/guide/safari/manage-cookies-sfri11471
Microsoft Edge: support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge
Opt Out of Google Analytics: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
Opt Out of Google Ads Personalization: You can manage Your Google Ads preferences at adssettings.google.com.
Opt Out of Microsoft Clarity: You can learn more about Microsoft Clarity's data practices and opt-out options at clarity.microsoft.com.
Local Storage: You can clear local storage data through Your browser's developer tools or privacy settings. Note that clearing local storage will remove stored UTM parameters and tracking identifiers, which means We will not be able to attribute Your visit to the correct marketing source.
Please note that if You choose to block or delete cookies and local storage data, some features of Our Website may not function as intended, and Your experience may be affected.
7. Do We Use Cookies for Profiling or Automated Decision-Making?
No. We do not use cookies or tracking technologies to build individual profiles for automated decision-making or to make decisions that produce legal or similarly significant effects about You.
The data collected through analytics and advertising cookies is used in aggregate to understand website performance and measure marketing effectiveness. It is not used to make automated decisions about individual visitors.
8. Third-Party Websites
Our Website may contain links to third-party websites. These websites have their own cookie and privacy policies, which We strongly advise You to review. We have no control over and accept no responsibility for the content or policies of any third-party websites.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies We use, applicable laws, or Our business practices. We will notify You of any material changes by posting the updated Cookie Policy on this page and updating the "Last updated" date. Your continued use of the Website after any changes constitutes Your acceptance of the revised Cookie Policy.
10. Contact Us
If You have any questions about Our use of cookies or this Cookie Policy, please contact us:
By email: info@waivethewait.com By mail: WaiveTheWait Inc., 1545 Maley Dr, Sudbury, ON P3A 4R7 By website: www.waivemedical.com
This Cookie Policy was last updated on March 17, 2026. WaiveTheWait recommends seeking independent legal advice to ensure this Cookie Policy is appropriate for your specific circumstances.
Last updated: March 17, 2026
Effective date: March 17, 2026
This Cookie Policy explains how WaiveTheWait Inc. ("WaiveTheWait," "We," "Us," or "Our") uses cookies and similar tracking technologies when You visit our website at www.waivemedical.com (the "Website"). It explains what these technologies are, why we use them, and Your rights to control their use.
This Cookie Policy should be read together with Our Privacy Policy, available at www.waivemedical.com/privacy-policy, and Our Terms of Service, available at www.waivemedical.com/terms-of-service.
1. What Are Cookies?
Cookies are small text files that are placed on Your computer, mobile device, or any other device when You visit a website. They are widely used to make websites work more efficiently, to remember Your preferences, and to provide information to website owners about how their site is being used.
Cookies can be "Session Cookies" or "Persistent Cookies." Session Cookies are deleted automatically when You close Your browser. Persistent Cookies remain on Your device until they expire or You delete them manually.
2. What Other Tracking Technologies Do We Use?
In addition to cookies, We use the following tracking technologies on Our Website:
Web Beacons: Small electronic files embedded in pages or emails that allow Us to count users who have visited those pages or opened an email, and to gather related website statistics.
Browser Local Storage: We use Your browser's local storage to retain certain information across sessions, such as UTM parameters and Google Click IDs (gclid), for up to 30 days. This is not a cookie but functions similarly — it allows Us to attribute Your visit and any subsequent actions to the correct marketing source even if You navigate away and return later.
Pixels and Tags: Small snippets of code placed on Our Website that collect information about how You interact with Our pages, including which pages You visit and what actions You take. These are managed through Google Tag Manager.
3. Why Do We Use Cookies and Tracking Technologies?
We use cookies and tracking technologies for the following purposes:
Essential functionality: To ensure the Website operates correctly and to provide You with the services You request.
Analytics and performance: To understand how visitors use Our Website, which pages are most popular, how long visitors stay, and how they arrived. This helps Us improve Our Website and content.
Marketing and advertising: To measure the effectiveness of Our paid advertising campaigns, attribute demo bookings and form submissions to the correct ad or marketing channel, and optimize Our marketing spend.
Personalization: To remember Your preferences and provide a more consistent experience when You return to Our Website.
4. What Cookies and Tracking Tools Do We Use?
Necessary / Essential Cookies
These cookies are required for the Website to function. They cannot be disabled.
Type: Session Cookies
Administered by: WaiveTheWait
Purpose: Authenticate users, maintain session integrity, and enable core Website functionality. Without these cookies, the Website cannot function properly.
Cookie Preference Cookies
These cookies remember whether You have accepted or declined the use of non-essential cookies.
Type: Persistent Cookies
Administered by: WaiveTheWait
Purpose: Store Your cookie consent preferences so You are not asked again on every visit.
Functionality Cookies
These cookies allow the Website to remember choices You make and provide enhanced features.
Type: Persistent Cookies
Administered by: WaiveTheWait
Purpose: Remember Your preferences such as language settings or display options to provide a more personalized experience.
Analytics and Performance Cookies
These cookies collect information about how visitors use Our Website. All information is aggregated and anonymous.
Google Analytics 4 (GA4)
Provider: Google LLC
Purpose: Collects data about pages visited, time spent on pages, device type, browser type, geographic location, and how You arrived at Our Website including referring URLs and search terms. Used to analyze website performance and improve Our content and marketing.
Data collected: IP address (anonymized), pages visited, session duration, device and browser information, referral source
Retention: Up to 24 months
Opt out: Install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout
Microsoft Clarity
Provider: Microsoft Corporation
Purpose: Collects behavioral analytics data including session recordings, heatmaps, mouse movements, clicks, and scrolling behavior to help Us understand how visitors interact with Our Website.
Data collected: Mouse movements, clicks, scroll depth, pages visited, session recordings
Retention: Up to 13 months
Learn more: clarity.microsoft.com
Advertising and Targeting Cookies
These cookies are used to deliver relevant advertising and measure the effectiveness of Our marketing campaigns.
Google Ads and Google Click ID (gclid)
Provider: Google LLC
Purpose: When You arrive at Our Website via a Google Ad, a Google Click ID (gclid) is captured and stored to attribute Your visit and any subsequent actions (such as booking a demo or submitting a contact form) to the correct Google Ads campaign. Conversion data is shared with Google Ads to measure and optimize Our advertising campaigns.
Data collected: Google Click ID, pages visited, conversion actions completed
Retention: gclid stored in local storage for up to 30 days
Opt out: Visit Google's Ad Settings at adssettings.google.com
Google Tag Manager
Provider: Google LLC
Purpose: Used to manage and deploy marketing, analytics, and tracking tags on Our Website. Google Tag Manager itself does not collect personal data but facilitates the deployment of the tools listed in this policy.
UTM Parameters
When You arrive at Our Website via a marketing campaign — such as a paid advertisement, email, or social media post — UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) may be appended to the URL. These parameters are captured and stored in Your browser's local storage for up to 30 days. They are used solely to attribute Your visit and any subsequent actions to the correct marketing channel or campaign.
Third-Party Scheduling and CRM Tools
When You book a demo or submit a contact form on Our Website, Your information may be processed by the following third-party tools:
Calendly — Used for demo scheduling. When You book a demo through Our Website, Calendly may set its own cookies and collect Your name, email address, booking preferences, and any information You provide during the booking process. Calendly's use of cookies is subject to Calendly's own Cookie Policy.
Attio CRM — When You submit a contact form or book a demo, Your information including name, email address, company name, role, and any associated tracking parameters is stored in Attio to manage Our relationship with You.
Zapier — Used to automate the transfer of data between Our Website forms, Calendly, and Attio. Zapier may process Your contact and booking data as part of these automated workflows.
5. How Long Do Cookies Last?
The retention periods for the cookies and tracking technologies We use are as follows:
Session Cookies: Deleted when You close Your browser
Cookie Preference Cookies: Up to 12 months
Functionality Cookies: Up to 12 months
Google Analytics 4: Up to 24 months
Microsoft Clarity: Up to 13 months
Google Ads / gclid (local storage): Up to 30 days
UTM Parameters (local storage): Up to 30 days
6. Your Cookie Choices and Controls
You have the right to decide whether to accept or reject non-essential cookies. You can exercise Your cookie preferences in the following ways:
Browser Settings: Most browsers allow You to control cookies through their settings. You can set Your browser to refuse all cookies, accept only certain cookies, or notify You when a cookie is being set. Please note that disabling cookies may affect the functionality of Our Website. The following links provide guidance on managing cookies in common browsers:
Google Chrome: support.google.com/chrome/answer/95647
Mozilla Firefox: support.mozilla.org/kb/enable-and-disable-cookies-website-preferences
Apple Safari: support.apple.com/guide/safari/manage-cookies-sfri11471
Microsoft Edge: support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge
Opt Out of Google Analytics: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
Opt Out of Google Ads Personalization: You can manage Your Google Ads preferences at adssettings.google.com.
Opt Out of Microsoft Clarity: You can learn more about Microsoft Clarity's data practices and opt-out options at clarity.microsoft.com.
Local Storage: You can clear local storage data through Your browser's developer tools or privacy settings. Note that clearing local storage will remove stored UTM parameters and tracking identifiers, which means We will not be able to attribute Your visit to the correct marketing source.
Please note that if You choose to block or delete cookies and local storage data, some features of Our Website may not function as intended, and Your experience may be affected.
7. Do We Use Cookies for Profiling or Automated Decision-Making?
No. We do not use cookies or tracking technologies to build individual profiles for automated decision-making or to make decisions that produce legal or similarly significant effects about You.
The data collected through analytics and advertising cookies is used in aggregate to understand website performance and measure marketing effectiveness. It is not used to make automated decisions about individual visitors.
8. Third-Party Websites
Our Website may contain links to third-party websites. These websites have their own cookie and privacy policies, which We strongly advise You to review. We have no control over and accept no responsibility for the content or policies of any third-party websites.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies We use, applicable laws, or Our business practices. We will notify You of any material changes by posting the updated Cookie Policy on this page and updating the "Last updated" date. Your continued use of the Website after any changes constitutes Your acceptance of the revised Cookie Policy.
10. Contact Us
If You have any questions about Our use of cookies or this Cookie Policy, please contact us:
By email: info@waivethewait.com By mail: WaiveTheWait Inc., 1545 Maley Dr, Sudbury, ON P3A 4R7 By website: www.waivemedical.com
This Cookie Policy was last updated on March 17, 2026. WaiveTheWait recommends seeking independent legal advice to ensure this Cookie Policy is appropriate for your specific circumstances.
© 2026 Waive
© 2026 Waive
© 2026 Waive
© 2026 Waive